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Dynamic Range Day - Loudness War Protest

Production Advice

unlock the potential of your music

Lift your mix to another level

audience

When I’m recording, mixing or mastering, I have only one goal in mind:

I want people’s jaws to drop.

I want them to look at me, thunderstruck, and say – “This sounds incredible !”

Or maybe even better, I’ll be chatting casually to someone and something I’ve worked on will be mentioned, and they’ll say – “wow, I love the way that sounds, it’s one of my favourite albums ever”.

My guess is that if you’re reading this, you feel the same way.

If so, then this is the site for you –  because I want to help you make people’s jaws drop. I’m lucky enough that this has happened to me numerous times in my career, and I know I can help you achieve it, too.

How ? By offering information in the blog posts, links and resources here, but also by actually giving opinions on your recordings and mixes – by being a producer for your music, but only when you need it.

Interested ? Click to find out How It Works, read the answers to some Frequently Asked Questions, or contact me on Twitter and find out more.

Enjoy the site, I hope you find it useful, and I hope I can help you make your mixes sound more like they do in your head !

About Ian Shepherd

Ian is the founder of Production Advice, a professional producer and senior mastering engineer at leading independent mastering facility SRT (Sound Recording Technology), based just outside Cambridge in the UK.

Recently he left SRT to set up his own company, Mastering Media Ltd, specialising in High Definition audio services, Blu-ray and DVD authoring.

Over the last fifteen years he has worked on literally thousands of CDs for all of the major record labels, TV stations and independents, including several number one singles and award-winning albums.

Artists and clients include: Keane, James Blunt, The Royal Philharmonic Orchestra, Tricky, Deep Purple, The Orb, Leslie Garret, Culture Club, Porcupine Tree, Andy Weatherall, The Las, Ozric Tentacles, Christine Tobin, New Order and King Crimson amongst many others.

He is the author of the respected Mastering Media Blog, where he’s possibly best-known for his criticism of excessively loud CDs like Metallica’s “Death Magnetic”, and for taking a leading role in the fierce debate over the so-called “Loudness Wars“.

You can contact Ian via Twitter, where he posts regular Production Advice hints and tips, and answers questions from anyone who wants to ask !

Where to go next

Confused ? Too many links ? Here are some suggested links to popular content on the site.


Would you like experienced, affordable, professional feedback for your recordings?

As an experienced mastering engineer and producer, I can give you the insight and analysis you need, exactly when you need it. With Production Advice, you are in charge. Click here to get expert, impartial opinions to make the best choices for your recording and mix early in the production process.

Praise for Production Advice

"I am very impressed by your feedback, it is spot-on... this has indeed been a fruitful coaching session and I am looking forward to working more with you!"
Kim Jasper from Jakito Music
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Ian Shepherd from Production Advice discusses the Loudness Wars
 

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